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Citation flow is a metric used in search engine optimization (SEO) to evaluate the authority and influence of a webpage or website based on the quantity of incoming links it receives. Developed by Majestic, a prominent SEO tool, citation flow provides valuable insights into the link profile and potential search engine rankings. The concept of citation flow revolves around analyzing the number of citations or backlinks a webpage or website has acquired. These citations represent the links that direct users to a particular page, whether they originate from within the same website (internal links) or from external sources (external links). The more citations a webpage accumulates, the higher its citation flow score will be, indicating a stronger online presence and potential for better search engine rankings.

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